CLIENT: WPP
DELIVERABLES: COVER DESIGN / ANIMATION / SOCIAL MEDIA ASSETS / POSTER
YEAR: 2020
BRIEF: Create an image for the cover for the WPP's annual Atticus journal. The theme this year was purpose powered by creativity to effect positive change for society as a whole.
see outcome below:
PROJECT DESCRIPTION: The WPP is one of the worlds largest advertising companies. They use the power of creativity to build better futures for people, planet, clients and communities. In 1993, WPP established the Atticus Awards to annually celebrate original thinking from across the company in all marketing disciplines: work likely to be of practical value. Open exclusively to people working for WPP around the world, entries tend to be articles and essays but can also include books, blogs, speeches, presentations and reports. All highly commended and winning pieces are published in the Atticus Journal.
POSTER DESIGN:
ATTICUS CATALOGUE MOCK UP:
ANIMATION / SOCIAL MEDIA ASSETS
CONCEPT EXPLAINED: My initial idea for the design of the journal was for the cover to be heavily reflective of the WPP's core values which are centred around equality, creativity and sustainability . In order to make my submission stand out amongst others , I wanted to try a concept that has never been done before with the Atticus journal. I waned to add an element of DIY which would enable the user to make their copy unique to them.
WPP ATTICUS JOURNAL FEATURE:
